No Frills opened a new location on May 30 at one of Toronto’s busiest intersections, near Dufferin St. and King St. W. The new store is a smaller footprint than other No Frills at under 15,000 square feet.
An Independent City Market closed on April 27 to make room for the new location in Toronto, situated at 1022 King St. W.
“The new, smaller format gives us flexibility when determining new locations, whether in urban or rural settings, we can now open stores where Canadians need them most, improving access to lower cost food,” says Melanie Singh, president of Hard Discount, Loblaw Companies. “While smaller in size, the shopping experience will be comparable to the large format store – we design each new location with a full grocery shop in mind, according to the customers who shop there, stocking the brands and products they want most at the p rices they have come to expect from No Frills.”
- The under 15,000 square feet is less than half the size of a traditional No Frills location
- Same prices as well as in-store and flyer promotions as other No Frills
- Special products and formats, locally sourced to meet the preferences of the community
- Increased access to affordable food, particularly in rural communities
- Exciting new products, including hot food, rotisserie chicken and fresh bakery
The new location is the grocery chain’s 280th store. See photos below:
