Tree of Life elevates leadership team

Tree of Life has announced several leadership promotions.

Francesco Mastruzzo has been promoted to vice president of brand development and marketing, responsible for brand pillars fresh (deli/cheese), specialty, global and natural, and marketing services. Previously, he was director of brand development.

Henry VandenHoogen has been promoted to vice president of sales, responsible for the Canadian field and account teams. He was senior director of customer development.

Liam Wahl is now of director of retail development responsible for leading the field sales team across Canada. He was senior retail development manager.    

Andrew Felix has been promoted to director, customer development, leading the Sobeys customer development team. Previously, he served as team lead for Sobeys.

Ben Vidal has been promoted to director, customer development, leading a newly formed customer development team. He was team lead for Walmart, Costco and alternative channels.

Serene Martin has been promoted to director of national marketing and business development and will continue to oversee the company’s marketing, events, communications, and business development initiatives. Additionally, she will now oversee the business/narketing Insights and Shared services teams.

Bill Geady has been promoted to team lead of specialty and will be responsible for all brands falling under the specialty pillar.

Kari-Lynn Solonik has been promoted to team lead, mass, club and general merchandise and will lead the Walmart, Costco, TJX, and Canadian Tire teams.