More than 100 products have been selected as finalists of the Retail Council of Canada’s 2024 Canadian Grand Prix New Product Awards.
The awards program is now in its 31st year and recognizes innovation in food and beverage in grocery.
Chef Marcus A. Von Albrecht, Jury Chair, says “this year’s entries at the Canadian Grand Prix New Product Awards truly reflect culinary innovation. We’ve witnessed an extraordinary blend of multicultural influences and health-forward trends, particularly in high-protein and vegetarian snacking options. It’s heartening to see such creativity and commitment to sustainability in product development, showcasing that Canadian manufacturers are not just keeping pace with global trends but are leading the way.”
The finalists showcase emerging or evolving trends in the industry including high protein vegetarian snacking options, multicultural flavour profiles, health-focused options, sustainable packaging and new meal solution offerings.
Among some of the innovations recognized:
PepsiCo – Lay’s Flavours from India – Tomato Tango
Saputo – Cheese Fries with Haloumi cheese
Metro – Irresistibles Poké Dressing for poké bowls
Big Mountain – Fava Bean Tofu
Burnbrae Farms – EGG Bites! bite sized bacon and cheese quiches
Sobeys – Compliments Mistletoe Wish Cookies
Tim Hortons – Flavoured coffee creamers
Pattison Food Group – Western Family Signature Uncooked Crab Dip
Upfield Canada – Becel plant-based brick butter
Check here for the full list of the 100 finalists.
Diane J. Brisebois, president and CEO of Retail Council of Canada, says the “Retail Council of Canada is thrilled to showcase the evolution of new products at this year’s Awards. The 2024 finalists epitomize the dynamic nature of our industry, with a clear shift towards sustainability, diverse flavor profiles, and consumer-centric innovations. These products not only meet the changing needs and tastes of Canadians but also signify a leap forward in our journey towards more responsible and inclusive retailing.”
Winners will be announced at the Canadian Grand Prix New Product Awards Gala and Dinner at the Toronto Congress Centre on May 29, 2024 at the close of the Retail Council of Canada’s STORE Conference.
